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by Marc Benjamin Number of comments0
Audience Segmentation Channel Planning Content Strategy CRM HCP Marketing Integrated Marketing Media Investment Patient Marketing

Year in Preview: 10 Lessons to Propel Success in 2019

Pharma marketers experienced both flops and wins in 2018 – here’s how to apply these learnings to drive impact in the new year.

by Marc Benjamin Number of comments0
Audience Segmentation Brand Awareness Integrated Marketing Relationship Marketing

Building Pre-Launch Pharma Audiences

How brands with a plan win with digital

by Marc Benjamin 2
Channel Planning Content Strategy Media Innovation sem

Why Pharma Marketers Should Embrace Facebook Ads

SEM’s cool cousin offers exceptional PPC opportunities Paid search has long earned its place as a priority channel in mostContinue Reading

by Marc Benjamin Number of comments0
Channel Planning HCP Marketing Media Research Patient Marketing

Digital Influencer Marketing for Pharma Brands

Think beyond KOLs to integrate and amplify brand outreach

by Marc Benjamin Number of comments0
Content Strategy Integrated Marketing Patient Marketing Strategy

Reimagining Pharma Audience Engagement

Integrate media and content strategies to drive stronger results

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