Marc has frequently shared his pharma marketing expertise across leading industry publications. Recent articles include:
Med Ad News Special Agenda 2018 Issue : What Trends and Strategies Will Shape Pharma in 2018?
PharmaLive: Master the Yin and Yang of Rx Media Measurement in 4 Steps
MediaPost The Marketing Insider: People, Pages And Places: 3 Pillars Of Patient And Professional Placements
PharmaVoice: 8 Things that Could Go Wrong with Your Pharma Marketing Campaign
PharmaLive: Launching a Drug on All Cylinders: Winning with Digital
DTC Perspectives Rules of the Code: Should Pharma Site Metadata Play by the Same Rules as Paid Search Ads?
PharmaVoice The Creative Process : The Impact of Digital is Raising the Bar on Today’s Creative Process
Have a question, topic or issue in need of Marc’s insight? Contact him here.