Consulting

Consulting

Marc works with select healthcare organizations to provide individual consultative services including:

  • Digital brand health assessment
  • Consumer marketing segmentation
  • Target list source-of-business analytics
  • Pre-launch audience development
  • Channel planning and attribution
  • Brand portfolio investment strategy
  • KPI framework and integrated marketing analytics
  • ROI model development

Just like no two organizations are alike, no two brand diagnostics are the same. Based on the service selected, Marc will craft a custom activation plan based on industry best practices and his innovative approach rooted in a rigorous measurement framework. Under his leadership, clients will gain an execution-ready road map catered to their unique goals, core target audience and digital messaging needs.

How to get started: Contact me at mbenjamin@convergencepointmedia.com or drop a note below. I respond to every message within 48 hours.