Category: Marketing Measurement

by Marc Benjamin 0

Audience Segmentation Channel Planning HCP Marketing Integrated Marketing Marketing Measurement Media Investment Patient Marketing Relationship Marketing Strategy Uncategorized

What Could Go Wrong This Planning Season?

A simple roadmap for designing a successful campaign

by Marc Benjamin 0

Marketing Measurement Media Investment Programmatic

Elevating Viewability Standards for Pharma Advertisers

Digital Media Viewability Standards Fall Short of True Accountability

by Marc Benjamin 0

Audience Segmentation Integrated Marketing Marketing Measurement

3 Pharma Marketing Strategies to Bring Patient Relationships to the Next Level

Digital media best practices for creating relationships with your “Goldilocks” audience