“I’m passionate about pharma because its responsible progress improves our lives and touches our families, shaping our future and our children’s future. It’s my highest responsibility to ensure patients, caregivers and healthcare providers have the information they need to make their best health decisions.”
Marc Benjamin is a leading digital healthcare marketer and agency leader. He has assembled and grown highly specialized teams delivering industry-leading audience activation campaigns and performance-driven media and content strategies for many leading healthcare companies and pharmaceutical manufacturers. In his role as Managing Partner of Convergence Point Media (CPM), Marc has honed the specialized craft of patient and professional awareness, acquisition and content strategy powered by best practice use of SEM, SEO, programmatic display and specialty professional channels.
Expert in building measurable brand value, Marc is adept at aligning disparate marketing initiatives directly with Rx and OTC brand goals via perspectives-based planning and integrated analytics. A student of psychology with an MBA from Columbia business school, he has honed a perspectives-based approach to channel planning that taps both primary human insight and integrated analytics to shape a brand’s entire messaging ecosystem.
Having launched his career with WPP developing media campaigns and marketing programs for iconic brand portfolios, including Procter & Gamble, Colgate, Rolex, Citibank and Diageo, Marc went on to serve as VP of Marketing and CMO for high-growth digital retail businesses before dedicating himself exclusively to healthcare.
As healthcare marketing chief, Marc has spearheaded digital transformations and laser-focused campaigns for a dynamic roster of clients, including American Cancer Society, Northwell Health, Shire, Pfizer, Actavis, PaxVax, Lupin, Novartis, Gilead, Takeda, Abbott, and Astellas. Marc helped develop Pfizer for Living, recipient of the Global Pharmaceutical Awards “Most Effective Customer Relationship Management Strategy” in 2000 and subsequently developed a precision, closed-loop framework for targeting and engaging specialty health audiences, contributing to several award-winning, high-ROI patient engagement programs.
Whether crafting media strategies or breaking down marketing ROI analyses for brand and enterprise stakeholders, Marc is known as an exceptional listener with a relentless attention to detail.
When offline, Marc can be found turning out string band jams on baritone ukulele or grooving on electric bass, enjoying time on the water with his wife, Andrea, or making their mini border collie, Lucy, pose for another Instagram photo. Marc lives and works in New York City and eastern Long Island.