Pharma marketing insight 2019

The Best Pharma Marketing Content As Chosen By You

How can I best reach niche patient audiences? What content matters most to HCPs? How can I drive meaningful Rx lift? Should I bid on competitor’s keywords?

In a year and a half of blogging, I’ve answered your most pressing pharma marketing questions along with sharing best practices, case studies and the proven tactics behind industry-leading audience activation campaigns. Today, out of the dozens of posts I’ve shared, I thought it’d be interesting to compile those most read by you.

From creating a winning content strategy to building pre-launch audiences, here are the ten posts that resonated most with you:

1. What Do HCPs Want? Research Offers Valuable Clues

2. A Simple Hack to Evaluating Digital Media Partners for Your Pharma Campaign

3. 5 Tips on Unbranded Facebook Pages for Pharma Marketers

4. Which Messages Compel Pharma Audiences?

5.  Should Pharma Marketers Bid on Competitors’ Keywords?

6. Building Pre-Launch Pharma Audiences

7. Digital Influencer Marketing for Pharma Brands

8. Can Your Full Search Audience Find Your Pharma Website?

9. Socially-Informed Content & SEO Strategy for Pharma Marketers

10. Space-time CRM: A New Healthcare Media Paradigm .

As 2019 moves on, I hope to continue sharing more of the content that matters most to you. So what healthcare and pharma marketing issues challenge you most? What questions haven’t been addressed? Post your questions in the comments or, as always, message me here.

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