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Flipping the Funnel to Win at the Point of Care

How Inside-Out CRM Creates Compelling, Relevant Brand Experiences at Scale

Pundits predicted flying cars and bases on the moon by 2018, but few foresaw micro-computers in each of our pockets enabling real-time communication with hundreds of on-demand services, thousands of dynamic brands, and millions of connected people worldwide.

Thanks to the evolution of powerful new media tools, the conventional marketing funnel has been turned upside-down: personalized engagement once demanding downstream hand-raising has been pushed upstream into dynamic, precisely targeted outreach at scale.

Make the Point of Care Everywhere

Meaningful patient/physician communications are the bedrock of better outcomes. Watch now:

Welcome to the world of “Inside-Out CRM!” For the first time, today’s digital pharma marketers can utilize data-driven targeting, media mix modeling, responsive content, and marketing automation seamlessly. Multichannel personalization facilitating meaningful action have made the point of care everywhere.

Apply this unique approach across your own campaigns by requesting your complimentary whitepaper below.

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